Adwords and SEO should not be viewed as adversaries
When a co-ordinated, integrated approach is taken results from both forms of web marketing can be analysed and used to inform both SEO and PPC strategies.
As PPC... Continue Reading →
Measure your conversions - always
Good marketing ideas need to be measured. We measure as much as we possibly can. This luxury product retailer wanted a helping hand with conversions. After optimising his website copy... Continue Reading →
To the outside world setting up an online shop looks a doddle. But to those who have done it you will know that building the website is just the beginning.
Our client, web designers themselves. also had an ecommerce... Continue Reading →
Google Adwords looks so simple doesn't it?
Google Adwords is sold on it's simplicity. Yet it is far from simple. If you choose to set and forget you will never reap the rewards that Google Adwords can deliver.
Just... Continue Reading →
Legal firm spend thousands on SEO but still no leads
SEO is not a miracle worker. SEO only works in tandem with a well thought out user friendly website. Failure to understand the user journey will inevitably mean... Continue Reading →